jason mcgrew photography

identity

Jason needed an identity face lift. His old logo was boring and forgettable, and he used a set of business cards straight from his home printer. In a market flooded with photographers, Jason needed a way to stand out. We added a slight feminine touch to his logo, but kept its classic elements. Next, we mixed a simple and contemporary design with the old world flair of letterpress. Using a silver metallic ink with a black paper created a sleek way to present himself to new hopefuls. The result was amazing. Jason was flooded with new clients, and his business cards were featured on a number of design blogs.